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The Color Experience

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+30

CONTENTS

+3Mln

impressions

+2Mln

UNIQUE REACH

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Channels

During Design Week 2023, we collaborated with the creators of House of Talent to promote Yoox - The Color Squad, an immersive event held in Milan, Via Tortona.

Through a blend of street art, music, and digital interaction, we transformed creativity into an engaging experience, making the event a cultural hotspot.

This phygital activation generated a significant impact in terms of engagement and brand sentiment, expanding the reach of the event through authentic and engaging content on a specific target, generating over 3 million impressions.

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