The Color Experience
+30
CONTENTS
+3Mln
impressions
+2Mln
UNIQUE REACH
Channels
During Design Week 2023, we collaborated with the creators of House of Talent to promote Yoox - The Color Squad, an immersive event held in Milan, Via Tortona.
Through a blend of street art, music, and digital interaction, we transformed creativity into an engaging experience, making the event a cultural hotspot.
This phygital activation generated a significant impact in terms of engagement and brand sentiment, expanding the reach of the event through authentic and engaging content on a specific target, generating over 3 million impressions.
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