OUR APPROACH
We Make
Content Matter
Every brand has a story to tell.
We believe the strength of these stories comes from the people who create them.
We are convinced that people are the most powerful and authentic tool to tell these stories, and that a genuine, human narrative is the foundation for crafting storytelling that connects and inspires.
We celebrate stories through the people who make them come alive.
Influencer Marketing
At IDA we support some of the world's most iconic brands in increasing their visibility, generating measurable ROI through end-to-end project management: from the definition of the brief and creative mechanics to analytical and value scouting, from the contractualization of each creator with dedicated legal support, to qualitative and quantitative reporting through live-tracking of the campaign and an analysis of over 20+ KPIs.
Thanks to the union of creativity and data, we use all the main social platforms to build strategic collaborations with creators, transforming consideration into action and action into concrete conversions throughout the customer journey.
Our Clients
We collaborate with both Italian and international brands, delivering tailor-made solutions and forging partnerships built on creativity, expertise, and innovation.
Customer Journey
We develop strategies across all stages of the customer journey: from awareness to interest, from evaluation to purchase, from loyalty to advocacy, along the entire funnel.
An Integrated System
Since 2016, we have been pioneers in influencer marketing.
We create authentic and integrated campaigns, leveraging strategic touchpoints throughout the entire customer journey.
UGC - User Generated Content
We are experts in creating UGC campaigns that transform users into the true protagonists of the brand. Our approach combines creativity and analysis, enhancing the authenticity of the message and creating more creative, spontaneous, and lasting connections with the audience.
Digital PR & Seeding
We implement Digital PR and Seeding campaigns that increase the brand's visibility and credibility. Thanks to established relationships with media, influencers, and creators, we amplify communication messages through strategic channels, creating buzz and organic engagement, achieving some of the best CPM and redemption rates in the market.
Phygital Activation
Our phygital campaigns creatively integrate the physical and digital worlds, offering interactive experiences that capture the audience's attention. This union not only enhances the brand's visibility but also fosters genuine and lasting connections through multichannel interaction.
Paid Social ADV
We boost campaigns through paid strategies that optimize visibility, reaching the right audience at the right time with the correct tone of voice. Through data analysis and integrated methodologies, we increase content visibility, transforming visitors into customers, enhancing brand awareness, and driving conversions.
UGC - User Generated Content
We are experts in creating UGC campaigns that transform users into the true protagonists of the brand. Our approach combines creativity and analysis, enhancing the authenticity of the message and creating more creative, spontaneous, and lasting connections with the audience.
Digital PR & Seeding
We implement Digital PR and Seeding campaigns that increase the brand's visibility and credibility. Thanks to established relationships with media, influencers, and creators, we amplify communication messages through strategic channels, creating buzz and organic engagement, achieving some of the best CPM and redemption rates in the market.
Phygital Activation
Our phygital campaigns creatively integrate the physical and digital worlds, offering interactive experiences that capture the audience's attention. This union not only enhances the brand's visibility but also fosters genuine and lasting connections through multichannel interaction.
Paid Social ADV
We boost campaigns through paid strategies that optimize visibility, reaching the right audience at the right time with the correct tone of voice. Through data analysis and integrated methodologies, we increase content visibility, transforming visitors into customers, enhancing brand awareness, and driving conversions.
Our Process
An end-to-end project management, because the journey can be even more exciting than the destination.
🔍 Briefing & Strategy
💡 Creativity
🕵 Scouting & Negotiation
📄 Contract & Legal Check
🤳 Posting & Approvals
📊 Quantitative & Qualitative Reporting
+1000
contents
+100Mln
impressions
+800
profiles
Careers
Join Us!
We have always lived and breathed content and social media.
At IDA, we believe that people's passion, talent and creativity are the foundation of our success.