Planting Ideas, Growing Engagement
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CONTENTS
+2Mln
impression
+1,5M
UNIQUE REACH
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To enhance Bayer’s visibility in the mindful eating space, we developed an influencer marketing campaign centered around the hashtag #Piantala.
This initiative combined education and engagement, inviting influencers to symbolically “plant” their good intentions for the new year while following the growth of Bayer’s plants.
The campaign not only sparked curiosity but also drove meaningful interactions within the ‘Dalle radici alla tavola’ Instagram community.
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