Walk your Story

+20

CONTENTS

+3.5M

impressions

+94%

POSITIVE SENTIMENT

channels

channels

For FRAU, we launched a TikTok-first campaign, seamlessly merging in-store activations with digital storytelling by involving both influencers and UGC creators.

At the core of this initiative was #DNAFrau, a concept designed to strengthen the brand’s identity and deepen its connection with the audience, reinforcing awareness and uniqueness.

With over 20 content creators engaged and an outstanding 94% positive sentiment, we didn’t just drive awareness, we invited users to explore their own identity through FRAU’s collections, creating a community rooted in self-expression.